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In-House
Memos on Television News Presentations
During the middle of March,
2003, tbrnews received an email from a man who claimed to be a
mid-level executive with a major American television network. He
stated in this, and subsequent, emails that he was in possession
of “thousands” of pages of in-house memos sent from his
corporate headquarters in New York City to the head of the
network’s television news department. He went on to say that
these memos set forth directives about what material was, and was
not, to be aired on the various outlets of the network.
This individual
claimed he was developing serious doubts about the strict control
of media events and decided that he would pass this material along
to someone who might make use of it.
There was the question
of his job security. If someone published his name, it would be
certain he was not only fired but blackballed throughout his
profession.
If tbrnews.org would
agree to protect his identity, he would send us these alleged
thousands of pages of notes, going back to 2001.
The proof of the
pudding is in the eating so we accepted his caveats and he then
sent to us by disk the pages he spoke of. All are on corporate
stationary, signed or initialed by the senders and again, signed
or initialed by the recipients in the news division.
It was always possible
that this material consisted of a very involved hoax or was
something designed for the news site to use and then have it
revealed that it was not original. It would not be the first time
that spurious disinformation had been sent to us in the hopes that
it would be used.
There were not
“thousands of pages” of memos but a total of 1,497 separate
pages involved. Many of them consisted of short memos while others
ran to a larger format.
Naturally, someone
could easily have obtained correct in-house network letterheads,
made copies of them and prepared false memoranda but the sheer
size and depth of the collection was impressive.
If these memos were
true, they showed with a terrible clarity that at least one part
of the American mass media was strictly controlled and that the
news was so doctored and spun that it might as well be official
news releases from the White House and Pentagon.
The best way in which
to ascertain whether or not these documents contained original
information was to check the dates of issuance and compare the
information with subsequent news stories.
This was a terrible,
time-consuming chore but by selecting random memos and looking
through the archives of various national newspapers, checking AP
releases and so on, the results indicated that indeed, news was
being managed.
However, it was also
possible that someone else did this and was preparing these after
the fact and making the memos conform to published material.
That having been said,
we insisted on absolutely current memos so that we could
then check these against future publications. If, for
example, a corporate fiat was to show certain pictures or spin a
story in a certain way, it would be relatively simple to simply
read the press or watch television news to see if these
suggestions were implemented.
It was both shocking
and gratifying to note that this proved to be the case in a
preponderance of cases and so we began to put these up, either in
toto or, more often, in excerpt and watch as ordained news was
created before our eyes.
When a corporate order
states, for instance, that certain pictures should be shown with
accompanying commentary and the memo predates a published story by
a week or more, then it is more than likely that the memos are not
inspired guesswork but genuine.
When tbrnews put up
the first two pages, there were two basic forms of public
response. One was to thank us for exposing something many people
believed; that the American media was controlled and not free.
(That much can easily be ascertained by reading the websites of
various reputable foreign publications such as the Swiss NZZ, the
British Guardian, the Canadian Toronto Globe and Mail, Reuters
News Service and the Jerusalem Post. What any viewer can see on
these sites is certainly not reflected in the American
media.)
The second response
consisted of irate, and literate, statements to the effect that
all of these items were just stupid hoaxes and should not be
believed. “I believe,” one writer who claimed to be a
Professor of Journalism at an Ivy League college said, “these
are just disinformation designed to discredit American journalists
whose reputation for honesty and integrity is certainly beyond
question. You are performing a great disservice in repeating these
politically-motivated fictions…”
This is certainly a
true statement because if it became generally accepted that the
American media was only a mechanical parrot for various political
organization, it would no longer be either believed or watched. If
viewers turned off their television sets, the networks would lose
huge amounts of advertising revenue, reporters would be laid off
and people would turn instead to the Internet for their news.
Tbrnews receives many
emails on a daily basis but the input on this subject has been so
great that we have decided to expand the articles, irate
journalists and professors to the contrary.
In the final analysis,
it is always up to the reader to make up their own mind as to the
truth, or fiction, of what they read. The media has an opposite
view of this.
It is fairly obvious
that the average Americans get their news either from TV, mostly,
or from the print media. If someone in East Peoria, Illinois sees
something on CNN, the Voice of the White House, they have no
reason to question it. And don't. The establishment does not worry
about the lone man with a website that, as in our case, reaches
perhaps 100,000 people at a time when they have control over NBC,
CBS, ABC and CNN that can, an do, reach millions a day.
What to they care
about people who email messages back and forth? Even if a
Pentagon plan to nuke North Korea were up on the net, all that
would happen is that some would say, "See, I told you
so!" while others would say "Oh shame! You are
questioning our Glorious Leader and putting our Brave Troops in
danger!"
If some
astronomer had absolute proof that a three mile wide asteroid was
going to hit this planet in ten days, do you think any of the mass
media would ever mention a word of it? This would cause mass panic
and the last thing the establishment wants is a public that is out
of control. They would find out the target area and keep away from
it, along with their friends and members of their families. The
rest of us would be either squashed or roasted alive but they
don't care about us only so long as we pay our taxes without
complaint.
If the honesty of the American mass media is brought into serious
question, perhaps the establishment cannot jam their lies down the
public's throat with such ease.
Walter Storch
"Authoritarian
government required to speak, is silent...Representative
government required to speak, lies with impunity". --
Napoleon
(March
22):….it is not conducive to maintaining an overall neutrality
in the Palestine uprisings to show any pictures of the
American peacenik that was run over by the Israeli army bulldozer.
This is only to be mentioned as a “tragic accident” for which
the IDF “is truly saddened.”
(Feb
10)….It is not permitted at this point to use or refer to any
film clips, stills or articles emanating from any French source
whatsoever.
(Feb
26) It is
expected that coverage of the forthcoming Iraqi campaign will be
identical with the coverage used during Desert Storm. Shots of GIs
must show a mixed racial combination….any interviews must
reflect the youthful and idealistic, not the cynical point of
view…the liberation of happy, enthusiastic Iraqis can be best
shown by filming crowds of cheering citizens waving American
flags. Also indicated would be pictures of photogenic GIs
fraternizing with Iraqi children and handing them food or other
non-controversial presents…of course, pictures of dead US
military personnel are not to be shown and pictures of
dead Iraqi soldiers should not show examples of violent
death…also indicated would be brief interviews with
English-speaking Iraqi citizens praising American liberation
efforts…all such interviews must be vetted by either the
White House or Pentagon before public airing.
(March
12) At this point in time, reference to North Korean military
threats must be played down entirely. The Iraqi Freedom
campaign has to be concluded in the public mind before proceeding
with the next assault on the Evil Axis….
(March
26) US alliances with the Turkish/Iraqi Kurdish tribes should be
played down. This is considered a very sensitive issue with the
Turks and American arming and support of the Kurds could create a
severe backlash in Ankara….Kurds should be depicted as ‘Iraqi
Freedom Fighters” and not identified as Kurds…
(March
2) further references to the religious views of the President
are to be deleted…
(March 15) photo opportunities of the
President and members of his cabinet, especially Secretary
Rumsfeld, with enthusiastic GIs….
(March
19) No mention, repeat, no mention, of Palestinian suicide
bombers during the Iraqi operation….
(March
25) …no mention of either Wolfowitz or Pearle should be made at
the present time.
(March
10)….pro-Government rallies are to be given the fullest
coverage…if anti-Government demonstrations are shown, it is
desired to stress either a very small number of “eccentrics”
or shots of social misfits; i.e., with beards, tattoos, physical
deformities, etc. Pro-Government supporters should be seen as
clean cut with as many well-groomed subjects as
possible….subjects should stress complete support for the
President’s programs and especially support for American
military units en route to combat…also interviews with
photogenic family members of participating GIs stressing loyalty
and affection…American flags are always a good prop in the
background…
(March
30) Friction between Secretary Rumsfeld and senior military field
commanders in Iraq are to be strictly minimalized and used only
when impossible to avoid….the Secretary’s point of view on all
military matters is to be stressed….important to bring out his
reputation as a “man who shakes things up” and a brilliant
innovator.
(March 31) ….no discussion of high-level
rumors about pre-emptive tactical nuclear strikes against North
Korean missile, “hard” artillery positions opposite Seoul or
key North Korean leadership or military commands is to be
mentioned. It must be stressed that the North Korean situation is
viewed as “serious but not critical” by unnamed “senior U.S.
military leaders.”
(March
31) ….no mention of PRC strong objections to US pre-emptive
actions against North Korea….a short summary of the
President’s refusal to “enter into any kind of
negotiations” with the North Korean government….background
report on the irrational and anti-democratic forces in North
Korea…the desire of South Korea’s officials to maintain a
close relationship with their American military protectors….no
discussion of anti-US demonstrations in Seoul. These can be
routinely dismissed as “radical students who are not supported
by the new liberal and strongly pro-American President.”
April
4) …sharply rising unemployment numbers, this should be
countered with official interviews stressing that the
unemployment situation is now stabilizing and expected to fall
soon.
(March
30) Because of the seriousness of the spread of SARS, actual
figures of either the infected or of any deaths from local
medical facilities must be carefully vetted via the CDC press
information office in Atlanta. From the highest level, it is
imperative that the
American public not panic over the very rapid spread of this
disease. Speculations of the actual nature of SARS is not
under any circumstances to be permitted. Keep in mind the currently
in- place rules following the outbreak of “Legionnaires
Disease.”
(April
4) …a discussion of French desecrations of American and British
war graves in France are to receive specific notice. Also, damage
to the 9/11 memorial in Paris is to be included. No pictures of
swastikas or other defamatory and anti-Administration graffiti are
to be shown. French official apologies are permitted…..no
comments equating the President with Hitler will be made….and
the invasion of Iraq may not be compared with Hitler’s invasion
of Poland, and such allegations now being made extensively in
offshore media coverage are not to receive any attention. The
Iraqi campaign is officially a campaign by a democratic United
States against ruthless cruelty and oppression.
(April
5)…. comments appearing in the left-wing British Guardian about
the occupation and administration of a conquered Iraq by American
military personnel are to be ignored. Pacification, liberation,
freedom and gratitude towards US forces, and the President are
to be stressed.
(March
29) The President’s goal, to achieve oil autarchy by the United
States, is suggested as a future series. Congressional denial of
drilling in various environmentally “sensitive” areas may be
derided as foolish misunderstanding of America’s vital oil
needs. The interdiction of oil shipments to the United
States from Venezuela and Nigeria are not to be commented upon.
The attitude of Chavez towards the United States is also
considered a non-topic. He was removed from power once and it can
happen a second time. File footage of large crowds of distressed
and unhappy Venezuelans should be prepared against the time he is removed
from power again…
(April
4) If possible, pictures of the President with a book or, better,
actually reading, are suggested. Commentary about his extensive
reading habits…stress important historical and economic works…
(April
5) Presidential visits to military units in the United States are
to receive full coverage and to extend past the usual slot
time…spots of especially warm receptions are considered very
important…
(April
7) Please
arrange for photo ops of President visiting wounded GIs….Use
photogenic subjects w/good racial mix. Also try for pix of First
Lady handing wounded subject a gift…President decorating wounded
(in hospital bed) w medal(s) Make sure subject smiles at P. Warm
handshakes (if possible.)
(April
7 ) …no shots of
GIs looting in Baghdad. Iraqi looters should be described as
“joyful” at being liberated by US. Looting to be described as
a “deprived people getting food for families”…all pictures
from forbidden French press sources
of a US General’s
staff car being filled with paintings and carpets to be
blacklisted at Pentagon request. If such pixs show up on other
networks, comment be made that General is “rescuing art
treasures to preserve them for the Iraqi people.” Also Iraqi
rioters could be shown waving in friendly way to GIs.
(
April 4 ) Alliance casualties to be played down. The massive Iraqi
civilian casualties also played down. Use the phrase, “most
civilian casualties caused by vindictive Saddam supporters.”
Again, no pixs of dead women and children.
(April
6 ) Artillery targeting of several mosques to be deleted…..
(April
2) … prepare a piece on the withdrawal of all US troops from S.
Korea. Main theme: US pulling out to prevent N. Korea from
attacking. Stress the pro-US stance of Noh and his firm
support of the President and his goal of preventing N. Korean
military adventurism…no mention of ongoing S. Korean anti-US
riots. They are to be called “radical student demonstrations”
but do not show clips unless it can be determined that the numbers
shown are very small.
(Jan
21, 2002 )… in any article on Enron collapse, it is not
considered advisable to discuss role of K. Lay. Charges against
lesser Enron executives to be stressed. Lay’s extensive gifts to
President to be limited to “small campaign contributions” and
shift emphasis to large gifts to Ashcroft for his presidential
campaign. Mention A’s recusal from Enron investigations…
(April
9 ) …play down the Moscow meetings w. Schroeder, Putin and
French. Please, no mention of NATO problems…
(April
9 ) …concerning Moscow meetings, say Russia, Germany and France
are willing to forgive their huge Iraqi debts at the direct
request of President. Stress the need for Iraq to rebuild after
years of repression and need to keep her funds “to help her
people.”
(April
8 ) …develop possible linkage between Iraqi mobs and US need to
police the country for
a “brief time” to prevent any attempt to stifle emerging
democracy. Do not mention probability of continued
large US military presence. Stress the words “restoring law and
order” and “helping to make the transition to true
democracy.”
(April
11) US attack on
Russian Ambassador’s convoy either to be ignored or blamed on
“unknown Arab terrorists” who support Hussein. Considered
expedient that if mention is made of attack, not to
identify the country involved. This incident, officially termed
a misunderstanding, is being cleared up with Russia now.
(
April 7)… attacks on foreign media, often unfriendly to US, to be explained as a “tragic error” and use the rationale
of “pro-Saddam last ditch fanatics sniping at liberating US
troops.” from areas attacked by US armor.
(April
13 ) SARS is now officially “under control” in the US. Air
travel, in the US, has been cleared by CDC and other groups
as “entirely safe.” Officially, there are no deaths
from SARS in the United States. Use feed clips from CBC on
“complete control” of disease in Canada… also mention lack
of responsible reporting on subject by China.
(April
9 ) …in coverage of rebuilding of Iraq’s infrastructure,
mention that American firms have expressed willingness to
”assist Iraq people to build a new, democratic nation.” No
mention, by name, of Halliburton or Bechtel.
(April
10 ) show mention of restoration of Moscow statue of KGB
founder…(linkage here) mention Putin’s former membership in
KGB and very brief discussion of “growing pro-Stalinist”
feelings in Russia. Consider this background for future series
on same subject.
(April
16) ….a pending lawsuit against the FBI concerning its ‘no fly
list’ should be treated as a ‘lack of comprehension’ by the
American public. Negative comments are that this new regulation is
designed to prevent elements hostile to the Administration from
involvement in so-called “Peace” meetings, rallies and
protests. Official view, to be stressed, is that this new
regulation is to prevent suspected terrorists
or persons having possibly dangerous views, i.e.,
militant Muslims etc. from using another commercial aircraft as in
the 9/11 terrorist strike. We are advised that the list will be
maintained as before….
(April
18) The President’s generous and statesmanlike offer to North
Korea to open “substantive” negotiations should be linked with
commentary about the “absolute support” in the PRC for the
President’s peace moves and their willingness to help reign in a
terrorist and communistic leadership needs special attention….
(April
19) Regarding North Korea, it is urgently requested by the White
House that any reference to the President’s determination to
remove the existing leadership of that country by downplayed. It
should be mentioned as an “option” rather than the intention
of the President.
(April
19) …in liberated Iraq, the apparent rejection by “dissident
elements” of the country to continued US military and business
presence is to be shown to be “against the will of the
newly-liberated Iraqi people...” The on-going killings of pro-US
Iraqis and occasional US military personal are to be downplayed
and attributed to “rogue, pro-Saddam” persons. It is to be
stressed, with photos and feature articles, that the Iraqi
people “warmly greet their American liberators…”
…any discussion about the CIA connections of US-sponsored
new Iraqi leadership cadres is to be curtailed.
(April 19)…the portions of the Administration’s plan to lift Iraqi
sanctions that deal with the humanitarian aspect of the rebuilding
of Iraq are to be stressed. Subsequent US de facto control of the
oil there, if mentioned, will concentrate on the fact that oil
revenues from liberated Iraq will initially be utilized to pay for
the costs of the campaign and later to support the military and
administrative systems now being implemented.
(April 20) …the new Budget should be
summarized as a plan to revitalize the economy, which began its
decline as the result of certain actions within the previous
administration, and the tax cuts are not designed to assist the
wealthy but the entire American public.
(April
21) There needs to be a cohesive attitude towards SARS. We cannot
hide that this disease is now rampant throughout Asia and has a
growing death toll. It is considered very important not to
mention the spread of the disease in the US or to acknowledge any
fatalities. The latter are now ascribed as due to pneumonia…if
the spread of SARS continues as predicted, mass quarantine is
considered by the CDC and the Surgeon General’s office as almost
mandatory….Canadian officials, very concerned with the high
concentration of SARS-infected persons in Toronto are informing US
officials that a general quarantine in that country may be
mandatory. This should be a subject for comment, mentioning that
Canadian health officials see mass quarantining as the “best and
easiest” solution to the rapid spread of the disease…’We are
working on a new vaccine that will stop this Asian (stress this
here) disease and protect the American public.’ No mention of
the fact that such a vaccine is months away if it happens at
all….and it is considered imperative that no, repeat no, panic
develop in the US. In sum, this is an Asian disease that
mostly affects Asians.
(April
21) Stories planted in the South Korean press about North Korean
‘missile parts’ found in Alaska are not to be repeated in the
media unless and until it is considered necessary as groundwork
for projected military action….
(April 22) …the
lower gas prices at the pump should be ascribed to an
“overproduction” by our Middle Eastern allies. When the
controls are lifted, the resulting rise is to be attributed to
“lack of cooperation” by possibly hostile Arab oil producing
nations that the President is seriously concerned about.
(April
22) Please continue the present blackout on Israeli military
activity on the Iraqi borders…Iranian activity with the Sunni
elements in Iraq are to be highlighted as “unwarranted
interference” in the American plans for the reconstruction of a
new and democratic Iraq. Possible US military and security
countermeasures are to be highlighted as “anti-militant
Islamic” in nature.
(April
23) Russian attitudes about repayments of past Iraqi oil debts are
on blackout…
(April 27) …ongoing wave of failures, or
projected failures, of major US corporations should be played down
and covered only if the corporation in question actually
files for bankruptcy. The expressed fear is that a constant
drumfire of woeful economic news will hardly encourage a badly
needed recovery. The usual practice is to prosecute minor level
employees involved in various fiscal manipulations while ignoring
the very top people. The Enron case is an example….
(April 29) The SARS problem should again
be stressed as an Asian problem and the actual death rates (now
believed to be approaching 20%) are not to be publicized. It is
certain that political pressure from both the Canadian and
American governments will result in the Toronto case being
officially downgraded.
(May 1) …and concerning the serious SARS
epidemic, plans are now in train to test all incoming travelers
from infected areas and quarantine anyone even remotely suspected
of being ill with symptoms that even remotely resemble the
disease. It is the privately stated intention of the highest
authority to use physical force to enforce the quarantine if it
proves necessary…
(May 3) US Treasury officials are now
investigating the enormous amounts of US currency uncovered in
Iraq. Mention of this can be made and it is considered expedient
to state that this is part of Saddam Hussein’s personal booty.
Under no circumstances, it has to be stressed, should any mention
of amounts in excess of the publically stated $600 million be
made. And absolutely no mention of the possibility of these $100
bills being counterfeit
(May 6) VP Dick Cheney will announce in a
few days that he will be on the Presidential ticket in 2004.
Stress that his contributions to the President’s energy plans
have made him indispensable. Please limit mention of Cheney’s
connections with Halliburton and the problems with the inflated
stock…
(May 6) …at the present time, it is
anticipated that proof of Iraqs possession of WMD will be
uncovered by US specialists. This proof is necessary to offset the
growing criticism that Iraq had no such weapons and that the
Administration had fabricated reports that it did to justify the
invasion. Still photos and film clips will be supplied…
(May 7) …it now appears that the
President’s religious charities bill will not be passed in the
current session. There is considerable concern in Congress over
this and the religious issues here are obvious. It is felt that
the President has overreached himself and in light of the rising
public opposition to some of his more extreme religious views,
this bill will be reintroduced later but in a different
form…remarks by Rev. Graham about Islam are causing the White
House considerable discomfiture not only in US Muslim circles but
in Arab countries (especially Saudi Arabia) as well. Graham has
been instructed to issue a statement to the effect that his words
were “taken out of context” and that he has great respect for
all faiths…
(May 8) Although the dollar’s continuing
drop against the euro can be seen on most financial pages, this is
to be addressed as “temporary” and articles from economists
can be quoted to the effect that the victory in Iraq will soon
result in a surging dollar on the international marketplace.
(May
9) It is obviously going to be a long time before peace and civil
order is restored in Iraq…there are serious religious issues
involved here. The Administration’s intentions of allowing
specific Christian missionaries into Iraq to effect widespread
conversions of the Muslim population is now on hold. DOS claims
that this might set off major rioting…White House officials,
speaking off the record, say that this missionary activity is
“close to the President’s heart” but will be put on
temporary hold “until we have a stronger military presence” in
Iraq. Prepare some backup material on this…
(May
10) Play down the story on the mobile germ labs. This is
generating too much heat in the foreign press and with the left
wing hippie elements in the US. We are assured that “major
discoveries” will be made that will “fully support” the
mobile labs.
(May
12) …discovery of counterfeit US bills worldwide is to be offset
with stories about entirely new, colored bills now in preparation
stages. These bills will be more difficult to counterfeit…flood
of counterfeit $20 bills in the US…the $100 bills will not
be reworked at the present time. Loss of confidence in this bill
could result in its rejection by the world currency markets and
this would have a disastrous effect on the economy…be sure to
stress this in coverage…
(May
13) …a series of presentations about why the decline of the
dollar against the euro, the Canadian and Mexican currency, is
actually a good thing for American business. Stress that US
production can now increase because American goods are cheaper,
and stress, more easily available to the foreign markets.
(May
15) Kill the projected stories on the privatization of the Social
Security programs. A test run on this indicates that AARP will
fight it. Also, kill further comments about denying
“extraordinary life-saving” regimens to the very elderly. This
will be viewed as state-sponsored euthanasia…work up something
on the escalating costs of long term hospitalization to the public
sector…
(May
16) Suggested that the treatment of economics keeps away from the
dropping dollar. We need to get a reputable and recognized authority
to give a bite on how the current lower value of the dollar
overseas is actually a benefit to US economy because it stimulates
American productivity…
(May
16) Chaos in Iraq is given as the reason why a massive continued
US military presence in that country is to be anticipated. Stories
in foreign media about GIs shooting young children for throwing
rocks are not to be repeated. No pictures…
(May
17) The President’s new tax plan should be shown as being beneficial
to most American households. Democratic criticism is to be
minimized and trivialized. The Laci Peterson case and the bad
weather in the mid-west (tornados) are good subjects for diversion
from less than helpful political partisanship.
(May
19) SARS out of control in China and now Taiwan. Press releases
from official sources stressing the “drying up” of SARS are to
be given a run. Mention that the Toronto infections are now
“fully cured” and make a note of the lifting of the WHO
quarantine…
(May
21) The White House is releasing working drawings of the mobile
WMD trailers in Iraq. Commentary by approved network specialists
about the death-dealing capacity
of these trailers is to be presented. Stress the “apparent
failure” of the UN inspection teams to locate these deadly
labs… The UN is needed in Iraq to feed the population but not,
the White House stresses, to interfere in the internal control of
either Iraq or the oil production.
(May
22) For Memorial Day, prepare pieces on heroic GIs around the
world. The President will make a speech on the contribution of the
military services to the freedom of the world. Give this good
coverage…Play down the anger with the French. “They are coming
around now” is the best theme to take.
(May
24) The mad-cow problem in Canada is causing serious economic
problems in both the US and Canada. It is considered very
important to stress that none of the contaminated beef ever
was sent to the US. Only one cow and a few calves,
all of whom have been destroyed…. If this gets any credence,
it could wreak havoc with the US cattle industry, not to mention
the fast food and restaurant business. Mad-cow has been in the US
before and kept very quiet. Let’s see if we can’t repeat this
now.
(May 25) The decision to proceed against
Iran has been taken…..using file footage about the Embassy
hostage crisis…brutality of the anti-Shah takeover…a series of
articles about the presence of alAquida units “being trained”
in Iraq. Shiites are to be depicted as “ruthless fanatics”
and, most especially, as “haters of the Great Satan…the United
States.” Also something on a Sunday program about Iranian
support of the Taliban and the suggestion that they might be
giving refuge to Taliban leaders….for the time being, no
reference here to overt Pakistani support of fundamentalism. If
the current head of Pakistan is removed and replaced by a
fundamentalist government, support will be given to India to
remove Pakistan from the playing field…atomic threats on the
part of the Pakis a probability…
(May 26) SARS outbreak in Toronto…there
is no way to hide this one so keep it brief and keep it simple.
Vital to avoid any talk of SARS in the US. A puff piece on
development of a SARS vaccine…stress very soon. Get the usual
medical people and give them the usual script…Remember, SARS is
stressed as an Asian disease that is “coming under
control.
(May 26) comment that the raging war
between Powell and Rumsfeld is “complete nonsense.” We will
try to get brief interviews with both men denying these rumors and
saying that “all America is now united against international
terrorism.” This is the watchword from the White House. Putin
wants a free hand with his Muslim terrorists and after the
conference, may have it. He will then have to support US drives
against the Philippine muslims projected for July. Projected heavy
loss of life there is to be offset with stories of torture and
killing of Christian tourists and missionaries…
(May 27) Prepare a human interest story
about Christian “educators” going to Iraq to “assist the
population in its desire for religious and cultural diversity.”
A number of Pentecostal people are refusing to go to Iraq because
they are afraid they will be killed by militant Muslims. Discuss
how they will be protected by friendly American troops
(May 29) “It’s the economy, stupid!”
and let’s keep in mind that drumfire about bad economy is not
good kids, for all of us. Do a nice bit on how the market
is now rising (slowly) and full recovery is projected to be
around the corner. Get the usual bites from our economists.
The deflation word is not to be used and keep strictly away from
the rising euro. If this gets over $1.20, talk about the “great
benefits” to US home productions. “Who needs fancy, overpriced
French luxury goods when we can make it better and cheaper right
at home?”
(May 30) You will be getting two packets
of info on the St.Petersburg business. One is to be used if we
score big but the second if we have problems. Putin will be our
new “best friend” instead of Blair (who has about shot his
bolt at home and will soon be toast) as long as he supports
official US policy about Iran and…agrees to lighten up on the
Iraqi debts…
Part 9
(June 1)
Pacification in Iraq is proving more difficult that had been
anticipated by the Pentagon. The President’s advisors are
debating whether or not to lay this one off on the military or
simply ignore it. Massive countermeasures are now being planned
against anyone daring to either directly attack US units or even
in unlawful assemblage, especially in mosques…
(June
2) Some elements of the media are beginning to bring up certain
religious issues, mostly via letters to the editors of unreliable
papers. We must be careful to counteract these attacks with puff
pieces on the rising tide of Christian fundamentalist support of
the President and especially human interest stories about ad hoc
Christian groups operating in the US in support of the President.
(June
3) The President is privately expressing annoyance with Sharon
over his refusal to accept the Roadmap for Peace. Some concessions
on the part of the Israelis will have to be made. Arafat will
absolutely have to go…if these programs are to succeed. The
President needs peace in Palestine, especially as the election
planning goes forward.
(June
5) …the economy is still stagnant and it is important to put a
good and positive face on its recovery. Prepare a series of
stories about the rising market trends and the return of the small
investor…
(June
7)… the Martha Stewart business has to be presented in the light
of dedicated prosecution by Justice of even the most prominent
offenders. Better that the smaller fry get cooked than the really
important ones. Campaign funding? Hah, hah!
(June
10)…growing unrest, even in the media, over the lack of WMD in
Iraq. The President’s people want it stressed that both the CIA
and military intelligence gave him faulty information. It
is felt that this will run its course, especially in light of the
“new revelations” The public’s interest is short-lived on
such things and a good, lasting distraction with plenty of
commentary will keep them excited until the issue fades away. The
Demos are too timid to make much use of this anyway….
(June
11) It will not do anyone good to go on about the Iraq uranium
business. The issue served well to introduce the need for
immediate action and it should be stressed over and over again
that Saddam was evil and so what if a few “inaccuracies” crept
in? Our leaders are shown to be ever vigilant in their goals of
making America safe from terrorists..
(June
12) Rumsfeld’s stern warning to both NATO and Belgium should get
a good play. It needs to be seen that the US punishes those who
oppose it and rewards those who support it. Give the Polacks a
good press.
(June
12) It seems that guerrilla warfare is a real thing. Too much
looting, assaulting Iraqi women, too much Muslim-bashing. No discipline in
the US forces and the
commanders have a hard time in controlling their men. Protestors
are to be shown to be “die-hard Baathist supporters of the
evil Saddam” and show pictures of a “commando” camp with
pictures of Saddam and anti-US slogans. And don’t show these in
Arabic. English is the language of our viewers, don’t forget…
There is a blackout on guerrilla attacks in Afghanistan. The fear
is that these are part of a coordinated movement in the Arab
world. Do an investigative bite on “Arab fanatics” going to
Iraq (for the time being, cool it with Afghanistan) going to Iraq
to help kill Americans. This can lay the background for additional
“anti-guerrilla” actions against other Arab states that do not
cooperate. In Iran, student agitations against the religious
leaders is to be given prominent space. There will be more of this
in the future. It is believed to be a much safer course to topple
the Iranian leadership by local groups rather than by US military
and economic direct action. Large numbers of students in the
streets costs money but not as much as a military action. The
public will grow restive if there are too many US dead…
(June
13) The Administration has gotten burnt by attacking Sharon. It
won’t happen again. Human interest stories about Israeli
families mourning their dead is always a good thing. The Hamas
people are slated for utter destruction by a possible joint US/IDF
action in the near future so point out repeatedly how they are
sabotaging the sincere efforts of both the President and Sharon to
achieve a real and lasting peace….
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